MADRID._ Once again, the International Tourism Trade Fair of Madrid (FITUR) has become a point of reference for Latin America, a destination with a very promising future that captivates an ever increasing number of tourists from all around the world.

During its 36th edition from January 20 to 24, FITUR 2016 proved once more to be one of the leading platforms for revitalizing business opportunities in the tourist sector, mainly for Latin American markets, which are ever more represented at this fair.

MADRID._ Once again, the International Tourism Trade Fair of Madrid (FITUR) has become a point of reference for Latin America, a destination with a very promising future that captivates an ever increasing number of tourists from all around the world.The event has become a must on the calendar, a unique occasion for the region to show its attractions to European professionals and travellers, ranging from Cuba’s fantastic beaches to the Mayan archaeological sites of Guatemala and the multicultural landscapes of Brazil.

The list of excellent choices also includes what is known in El Salvador as the Coffee Route, the Guanajuato tequila circuit (Mexico), the wine and adventure tourism of Chile or Venezuela’s Canaima National Park and its breathtaking Angel Falls, among many others.

More than 9,500 exhibiting companies from 165 countries and Spanish regions attended the tourism fair, which welcomed 200,000 visitors in five days, featuring several sections and meetings, all attended by Latin American representatives.

With around 20 Latin American countries in attendance, some of the fair’s highlights were: the business opportunities, the latest achievements in sectors such as technology and health, and the modalities for sustainable tourist development Considered the most important of its type, the Madrid fair was held amid a recovery of the so called industry without chimneys, as corroborated by the 4.7 percent increase in the number of tourist arrivals worldwide.

In 2015, the sector recorded 1,184 million international tourist arrivals, 50 million more tourists than in 2014, according to the World Tourism Organization (UNWTO), which is based in the Spanish capital.

This sets a new record in international tourist arrivals, despite world threats of attacks in many  countries, something that has already affected traditional tourist destinations such as Egypt, Tunisia and Turkey.

“We are currently facing a global threat related to safety. We have to continue travelling” said the UNWTO secretary general, Taleb Rifai.

In fact, the tourism industry is expected to register its seventh consecutive growth this year 2016, after it came to a standstill in 2009 amid the world economic and financial crisis. Latin American countries want to be part of the projected growth.

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