HAVANA.- Cohiba, one of Cuba’s and the world´s most important Premium cigar brands held center-stage throughout the recently held XVII Habano Festival in Havana.
The annual smoke-fest that ran from February 29 to March 4, attracted a 2,000 strong army of smokers, dealers, artists and journalists from 60 countries - a record number for the event – eager to ascertain why Habanos are the best quality Premium cigars.
For some in the know who attended the event, such as taster, Juan José López, a consultant at the Habanos S.A. international corporation, the quality of Cuban tobacco is derived from a combination of climate, variety, soil and the culture passed down by tobacco workers for centuries.
This is a view supported by participants at the gathering that was also dedicated to the 20th anniversary of the Cuaba and Hoya de Monterrey brands.
The positive impact of this event, above all in relation to markets and Cuban trade development, is exemplified by impressive closing and other Festival program figures.
Spokespersons for Habanos S.A. revealed that the company conducted business worth 428 million dollars in 2015, a 4% rise on the previous year growth.
Habanos S.A. commercial vice-president, Leopoldo Cintra González, added that this represented a 70% and 80% unit and value share respectively.
There are presently 140 “Casas del Habano” worldwide that sell Premium Habano cigars and more than 800 Habanos Specialist and 1900 Habano Point retail outlets, an indication of this essentially Cuban product’s global expansion.
An auction at the closing of the Festival of seven lots of Premium Cuban cigars raised 865,000 euro; money that will go into Cuba’s health system.
A highlight of the auction were the exclusive ‘Cohiba 50 Aniversario (1966-2016)’ series humidors, a brand that emerged subsequent to the triumph of the Cuban Revolution.
The first of these beautiful collector’s items of furniture for the humidified storage of the 2,500 aforementioned Cohibas that it contained was sold having reached a final bid of 320,000 euro.Share on FB Share on TT