PARIS.- Nature, heritage and quality service are some of the assets of Cuban tourism that this country showed during the International Tourism Trade Show in Paris, France’s main promotional fair within the tourist sector, celebrated from March 17-20.
The objective of Cuba’s participation in the event was to stimulate sales and favor the return of the French vacationers and their loyalty, as well as to recruit new clients and benefit from a unique way to present new products along with exclusive offers and services, above all with the objective to promote the summer, according to sources from the Caribbean country.
Norys Alonso, specialist in the promotion and public relations of the Hotel Chain Cubanacán told The Havana Reporter that the annual attendance of the company at the International Tourism Trade Show in Paris promotes the sun and the beach, although she explained that the French client is becoming more and more demanding, prioritizing culture and heritage.
For this very reason, she underlined that on this occasion we are encouraging people to visit the pole of Santiago de Cuba where we have new lodgings and we are promoting the E hotels; emblematic facilities of a high standard and personalized client service for culture and city heritage lovers.
Cubanacán has hotels in both natural and city settings with facilities that allow weddings and honeymoons to take place right on the beach and we also give you the opportunity to organize your own travel plans she highlighted.
According to Issel Echavarría, specialist at the Meliá Hotels in Cuba, the International Tourism Trade Show in Paris this year featured the relaunch of this Caribbean destination in France and in many other countries. Cuba is in fashion and we attended the meeting in Paris to give the public and tour operator’s confidence about our destination and the hotels.
The Meliá hotels are all four or five stars and offer a mix of quality and Cubanness, with all the Caribbean nation can offer in terms of culture.
Finding a personalized service is very important for the French client, the expert underlined.
Rosa Adela Mejías, Tourism advisor from the Cuban Embassy in France, believes that the large increase in the French market towards the island is expanding in all directions: the cultural side which takes priority, the nature side; the specialized tourism side; and the groups of young people who wish to travel to the country in order to exchange and get to know their Cuban counterparts.
The delegation of the Caribbean nation comprised representatives from the Ministry of Tourism, the agency Cubatur and the following hotel chains: Cubanacán, Meliá Hotels International, Iberostar Hotels and Resorts, Blue Diamond Resorts y Accor Hotels.
The French market continues to be one of the main contributors to the Cuban destination and statistics show that in 2016 so far, 37,500 have arrived from the European nation, demonstratingShare on FB Share on TT