HAVANA._ The Vietnamese Thai Binh Investment Trading Corporation is promoting a project to construct detergent and diaper factories within the Mariel Special Development Zone (ZEDM for its Spanish initials) in the western Cuban province of Artemisa.
Early in 2015, Tran Thien Minh, general manager of the Cuban branch of Thai Binh, told the Prensa Latina news agency about the company’s plans for this year.
Vietnam is among 30 countries that have submitted proposals to invest in the enclave, which is located 48km from the Cuban capital and whose first projects should get underway this year.
Tran said that “we have been in the Cuban market since 1998 and after having received a license from the Cuban Chamber of Commerce we officially established our branch in Havana.”
He also recalled that Thai Binh was one of the first Vietnamese companies to trade with the Caribbean countries, adding that their Havana office is responsible for commercial activities with Cuban enterprises such as TRD Caribe, Cimex, Tecnotex, Divep and Ferreterias Universales.
In earlier days we exported clothes, shoes, perfume lines and food and we later expanded into other areas such as building materials, hardware, furniture, electro-domestic and home products, he commented.
The Vietnamese businessman said that this year Thai Binh also had a range of school materials on offer.
The manager explained that among the difficulties that hamper better commercial relations with Cuba are delays in the transportation of containers due to the long distance between both nations and market competition from China in particular which can offer merchandise at better prices.
He stressed that the “company´s strategy is to adjust prices and improve product quality to satisfy the needs of increasingly demanding customers.”
Tran referred to efforts to elevate the prestige of “made in Vietnam” products as one of the more pressing objectives.
Thai Binh participated in the 31st International Havana Trade Fair (FIHAV 2013 for its Spanish initials) where they got the go ahead for their Miss Saigon perfume design which has allowed them to increase their range of products and to improve their acceptance in the marketplace.Share on FB Share on TT