In what experts consider to be an indication of how attractive the potential of the tourist market in Cuba is; between February 1-3 this year, one hundred U.S. business people representing 50 wine cellars, offered a first-ever seminar on Californian wines in Cuba’s Palace of Conventions.
A list of 150 different products was compiled for the event which included a tasting session in which 25 local sommeliers and experts participated such as Luis Ortega Mateo from Spain, who has represented the Freixenet wine label here for 27 years.
Linsey Gallagher, president of the California Wine Institute, told The Havana Reporter that she was excited about her visit and about participating in the seminar in the Cuban capital.
She explained that the USCava Exports organized group comprised 100 vintners who, given that wines from countries around the world such as Spain, Chile and Italy had such a presence in Cuba, were enthusiastic about the opportunity to have their labels represented on the Caribbean island.
Of nearly 4,000 cellars in California where 6,000 workers tend the vines, 1,000 were affiliated to her institute (10% of whom came with the group to Cuba).
She continued by explaining that the institution was represented in 30 markets and that she hoped, once Washington lifted prohibitions imposed on trade with Cuba, to be able to sell wines here, particularly with the tourist market in mind.
She insisted that by working with the US authorities and seminar organizers US Cava Exports- supported by 25 Cuban sommeliers- they would at some point be able to sell their products in Cuba.
Also, two years ago a group of these sommeliers, who now collaborate with efforts to make these wines available in Cuba, had visited California.
Participants at the seminar expressed that the growth in Cuban tourism was relevant to the future entry of North American businesses on the market.Share on FB Share on TT