Conceived with the idea of design becoming an essential part in Cuba’s economic, social and cultural life, the first edition of the Biennial Design Exhibition, Habana 2016, has been scheduled for one week in Havana and two other venues.

Conceived with the idea of design becoming an essential part in Cuba’s economic, social and cultural life, the first edition of the Biennial Design Exhibition, Habana 2016, has been scheduled for one week in Havana and two other venues.The biennial show gives way to a dialogue between designers and customers, said the event’s director, Gisela Herrero, who is also the director of Cuba’s National Design Office (ONDI).

Meanwhile, Roberto Miguel Torres, the event’s general coordinator, highlighted that it is necessary to develop new perspectives on the importance of design in daily life within not only society but also within political, economic and social spheres.

A total of 22 exhibition rooms have on display the newest works made by Cuban and foreign professionals and students in terms of costume design, graphics and industrial process, in line with the development models conceived by the event’s organizers.

Among the participants are students from the Duperré and Boulle Schools of Paris, who are similarly motivated by the celebration in Havana of the month of French culture.

Conceived with the idea of design becoming an essential part in Cuba’s economic, social and cultural life, the first edition of the Biennial Design Exhibition, Habana 2016, has been scheduled for one week in Havana and two other venues.The exhibition program, which also has the provinces of Camagüey and Santiago de Cuba as alternative venues, serves as a platform for various seminars and around ten practical workshops. The results will be taken into consideration for future projects.

Set for May 18, 19 and 20, the seminar part of the event involves designers, academics, researchers and businesspeople from all over the world. The main topics for debate are public policies; design in the productive chain and in the small and medium enterprise, among others.

Renowned professionals and institutions from different countries are in charge of the workshops, focusing their attention on sustainable design and renewable energy, the personal image market, containers and packing, ceramics, audiovisuals, creativity and brand-related laws.

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